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More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful individuals understand the worth of being informed. User-generated content has an unassailable effect on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
72% Of Clients Will Not Take Action Before They Read Some Reviews
Regardless of how eye-catching your marketing is, you still need client reviews. There's no way around it. Customers are still going to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'always' or 'really frequently'.
Source: Trust You
98% Of Yelp's Browsers Bought From A Business They Found On The Website
Usually, 142 million customers visit Yelp every month. If you have not declared your free Yelp business page, this is as great a time as any.
Source: RevLocal
Online Product Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270 Percent
User review stats show the purchase probability for a product with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With men being two times as likely to be influenced than women.
Reviews and rating stats show individuals value the opinion of peers more than any other content.
Source: Collective Bias
If They Were Asked, 77% Of Consumers Would Probably Leave A Review
More than a 35% would leave a review to educate others about their client encounter and 24% would definitely direct their review to the business itself.
Over a 26% would want to submit a review to help other people with their choice making process.
Source: Podium
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management stats indicate a business's reputation doesn't impact just the customers. Prospective employees likewise take a look at ratings and take a look at reviews.
Source: Deloitte
77% Of Users Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
Consumers Could Invest 31 Percent More With A Business That Has Great Reviews
Take notice of this statistic. The better other users describe your service or product, the more cash you can charge and consumer review statistics reveal to us exactly just how much more.
Source: Martech Zone
More Than Half Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Score
This stat is among numerous that show the significance of online ratings. Now that news of customer satisfaction travels this fast, keeping your customers happy is more crucial than ever.
57 percent of customers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
Moreover, 11% looked only for businesses with a best five star score.
Source: Brightlocal
Google Represents 57.5% Of All Reviews All Over The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone