Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Consumers Might Spend 31% More With A Business That Has Great Reviews

Take note of this statistic. The better other users explain your product or service, the more money you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of customers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Overall 2 out of 3 companies have excellent and great scores. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

The Average Review Length Has Actually Become 65% Shorter Since 2010

As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 6 Percent Of Consumers Don't Rely On Consumer Reviews At All

According to client review stats, a massive 19% of customers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Communicating with your customers develops trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.

As you might expect, customers who feel this way are going to spend more cash with a company.

Source: Statuslabs

A Lot Of Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower rating in fact helps your overall rating.

According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do wonders in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44% boost.

Source: RevLocal

70 Percent Of Consumers Choose To Discover A Business By Means Of Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to select a doctor or a legal representative.

Young people (age 18-35) are a lot more inclined to work with a professional based upon online reviews. Just 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat customers well usually flourish, review sites help make certain of that.

Source: Statuslabs

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management stats indicate a company's reputation does not impact simply the customers. Potential employees also take a look at ratings and read reviews.

Source: Deloitte

The Majority Of Individuals Aged 25-34 Posted Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. However, they understand the enormous effect user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc