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The Average Review Length Has Actually Become 65% Much Shorter Since 2010
Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider
Reviews have a massive effect on their decision when clients have to pick a service provider.
Source: DemandGenReport
15 Percent Of Consumers Don't Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15% of possible consumers will not even think about doing business with a business they can't discover viewpoints about.
Source: Statuslabs
Reviews Posted On Twitter Can Grow Sales By 6.46 Percent
Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
98% Of Yelp's Visitors Purchased From A Business They Found On The Site
Generally, 142 million consumers go to Yelp monthly. This is as good a time as any if you haven't claimed your complimentary Yelp business page.
Source: RevLocal
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.
With the help of other people, you manage to decide on one that works for you. That's how favorable reviews transform customers into consumers.
Source: Consumer Affairs
Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses
More youthful individuals understand the value of being informed. User-generated material has an indisputable effect on customers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older people are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
83% Of All Younger People Were Invited To Give A Review Recently
Of those asked, 80% of consumers did post a review. In general, businesses have actually asked 66% of all customers to post a review on their company.
Source: Brightlocal
91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review stats position customers' reviews as the most credible source of suggestions. Online reviews normally bring the exact same weight as guidance from friends and family.
Source: Brightlocal