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89% Of Consumers Review A Businesses Replies To Reviews
Not only do the majority of clients check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how alluring your marketing is, you still need customer reviews. There's no other way around it. Clients are still ready to hear you out, but they trust other people more.
Source: My Testimonial Engine
77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies should to be continuously asking for reviews.
Source: Statuslabs
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
73% Of Customers Think Client Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear individuals aren't satisfied with ratings alone.
Consumer reviews make the stats appear more genuine which is what the potential clients are searching for. Almost a third of consumers state composed reviews are the only feature that makes them believe the sites' reviews are helpful and appropriate.
Source: Fan and Fuel
Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Therefore, purchasing decisions are made quickly.
Online reviews are certainly convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star ranking is the first thing consumers see. Still, users pay attention to other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.
Source: Statista
USA Consumers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
When individuals check out reviews, they focus on different aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American customers.
Source: Statista
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our buying decisions.
According to social reviews stats, Facebook affects the majority of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats expose that four out of five users are most likely to trust a local business.
Source: RevLocal
Reviews Shared On Twitter Can Help Grow Revenues By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read online reviews.
With the help of other people, you manage to pick a model that works for you. That's how favorable reviews convert customers into customers.
Source: Consumer Affairs