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Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses really make use of them.
Although we now know why client reviews are so effective, many businesses apparently do not.
Source: LsaInsider
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out client reviews, agree that it increases their buying confidence.
Businesses use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to select a doctor or a lawyer.
Young people (age 18-35) are a lot more inclined to work with a professional based on online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
Many Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends reveal people choose to comment if they had a positive experience, rather than a negative or average one.
Source: Brightlocal
53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews
Online review statistics show that 63% of consumer reviews stay without a response. That's too bad, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review stats reveal user-generated material can do wonders in regards to conversions.
A single review can have an enormous impact on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
72 Percent Of Consumers Won't Take Action Before They Read Some Reviews
Irrespective of how tempting your marketing is, you still need consumer reviews. There's no other way around it. Consumers are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
74% Of Regional Businesses Have At Least 1 Google Review
A single review is far from enough to improve your website's SERP ranking.
Taking a look at online scores data, we learnt that a business needs to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business
Given that the vast majority of consumers check out reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
95% Of Unsatisfied Clients Will Go Back To A Business If A Company Manages To Fix Issues Rapidly And Effectively
Customers don't expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is absolutely nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
89% Of Consumers Review A Companies Reactions To Reviews
Not only do most individuals check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people check out many more reviews to get a better idea of how the business is in fact doing. Don't depend on that figure alone.
Source: Brightlocal