Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

74% Of Local Companies Have At Least One Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online rankings stats, we learnt that a business requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

73 Percent Of Customers Think Client Reviews Are More Important Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with scores alone.

Customer reviews make the stats appear more genuine which is what the prospective customers are looking for. Nearly a 3rd of customers state composed reviews are the only function that makes them believe the sites' reviews are helpful and relevant.

Source: Fan and Fuel

91% Of Millennials Trust Online Reviews As Much As Friends And Family

Online review statistics place clients' reviews as the most reliable source of suggestions. Online reviews usually bring the same weight as advice from friends and family.

Source: Brightlocal

Google Represents 57.5% Of All Reviews All Over The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

83% Of Customers Don't Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust advertisements choose to focus on consumers' recommendations online.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our buying decisions.

According to social media reviews stats, Facebook impacts over half of users' purchase choices.

Facebook reviews statistics reveal that four out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

53% Of Customers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of consumer reviews go on without a reaction. That's too bad, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

89% Of Customers Choose To Read Reviews Using Their Smartphones

Be it via an app or a mobile browser, consumers choose to read reviews on their smart phones.

Source: Statista

83% Of All Young People Were Asked To Give A Review Recently

Of those invited, 80% of consumers did submit a review. In general, businesses have actually asked 66% of all consumers to give a review on their business.

Source: Brightlocal

USA Consumers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

Users Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing choices are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

Just 6 Percent Of Consumers Don't Trust Customer Reviews At All

According to client review statistics, a whopping 19 percent of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista