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Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Generally two thirds of companies have exceptional and great rankings. Just 5% of businesses have a score below 3 stars.
Source: Brightlocal
91% Of Millennials Trust Online Reviews As Much As Family And Friends
Online review statistics put clients' reviews as the most trustworthy source of suggestions. Online reviews normally carry the exact same weight as recommendations from friends and family.
Source: Brightlocal
77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months
Clients don't care how good your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Software Reviews Impact Over 98% Of All Buyers
18% of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can also affect our purchasing preferences.
According to social media reviews stats, Facebook affects more than half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are more likely to rely on a local business.
Source: RevLocal
The Typical Review Length Has Become 65% Much Shorter Since 2010
As of late reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Picking A Service Provider
Reviews have a huge effect on their decision when consumers have to select a service provider.
Source: DemandGenReport
Just 6% Of Consumers Do Not Rely On Client Reviews At All
According to customer review stats, a whopping 19 percent of customers always rely on online reviews and never ever a purchase without reading reviews first.
Source: Statista
52% Of Customers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra
95% Of Disappointed Customers Will Go Back To A Company If A Business Deals With Issues Quickly And Efficiently
Consumers do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there is absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
More Than Half Of Customers Won't Use A Company If It Has Less Than A 4 Star Rating
This stat is one of lots of that illustrate the value of online rankings. Now that news of consumer fulfillment travels this quick, keeping your clients pleased is more vital than ever.
57% of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11% looked just for businesses with a perfect five star score.
Source: Brightlocal