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54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star rating is the first thing consumers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.
Source: Statista
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the massive impact user ratings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
67% Of Customers Admit Reviews Are A "Very Important" Factor When Picking A Solution Provider
When customers have to select a solution provider, reviews have a huge impact on their decision.
Source: DemandGenReport
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53% Of Customers Anticipate Businesses To Reply Within A Week To Negative Reviews
Online review statistics show that 63% of client reviews go on without a reaction. That's too bad, because those companies are losing customers that way.
Source: Review Trackers
Reviews Posted On Twitter Can Help Grow Revenues By 6.46%
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Many Best Selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
A Single Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated content can do miracles in regards to conversions.
A single review can have a massive influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44 percent boost.
Source: RevLocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Earnings
Businesses that treat customers honorably generally flourish, review sites help ensure of that.
Source: Statuslabs
Since They Want To Purchase A Product Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Sites.
Users come due to the fact that they have already formed a buying decision. The majority of them (89 percent) buy within a week of their visit.
Source: RevLocal
49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal
72% Of Clients Will Not Take Action Unless They Read Some Reviews
Regardless of how tempting your marketing is, you still need consumer reviews. There's no other way around it. Customers are still willing to hear you out, however they rely on other people more.
Source: My Testimonial Engine
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Since the vast majority of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a surprisingly low number of businesses in fact utilize them.
Although we now know why customer reviews are so powerful, many businesses apparently don't.
Source: LsaInsider
When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element
Data reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista