54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users pay attention to other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

US Buyers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

When people check out reviews, they concentrate on different elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies actually make use of them.

Although we now understand why consumer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

The Majority Of Individuals Aged 25-34 Gave Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

If They Were Asked, 77% Of Clients Would Most Likely Give A Review

More than a 35% would post a review to educate others about their customer experience and 24% would most likely direct their review to the company itself.

Over a 26% would want to post a review to help other people with their decision making process.

Source: Podium

53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats prove that 63% of customer reviews stay without a reaction. That's too bad, due to the fact that those companies are losing customers that way.

Source: Review Trackers

73% Of Customers Think Client Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't pleased with scores alone.

Consumer reviews make the statistics appear more authentic which is what the prospective clients are looking for. Nearly a 3rd of consumers say composed reviews are the only feature that makes them think the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

15 Percent Of Buyers Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of prospective clients will not even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do wonders in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a medical professional or an attorney.

Younger people (age 18-35) are even more inclined to hire an expert based on online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

Reviews Posted On Twitter Can Help Improve Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista