52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

89% Of Consumers Review A Companies Reactions To Reviews

Not only do the majority of consumers read the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

77% Of Customers Would Certainly Leave A Review If They Were Asked

More than a 35% would submit a review to notify others about their consumer experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to give a review to assist other individuals with their decision making process.

Source: Podium

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.

Source: Review Trackers

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their purchasing confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get a clear view of how the business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the massive impact user ratings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

70 Percent Of Consumers Prefer To Find Out About A Business Via Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of customers, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of customer reviews stay without a response. That's regrettable, because those companies are losing customers that way.

Source: Review Trackers

53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a doctor or an attorney.

Young people (age 18-35) are even more likely to employ a professional based on online reviews. Only 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

83% Of All Young Shoppers Were Invited To Leave A Review Recently

Of those asked, 80% of customers did post a review. Overall, companies have asked 66% of all consumers to post a review on their company.

Source: Brightlocal