Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses

Considering that the large bulk of customers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Published On Twitter Can Increase Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating really helps your overall rating.

According to consumer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Usually, 142 million customers check out Yelp each month. If you have not declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall 2 out of 3 businesses have great and outstanding scores. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

Over Half Of Consumers Won't Utilize An Organisation If It Has Less Than A 4 Star Score

This stat is one of lots of that illustrate the significance of online scores. Now that news of client complete satisfaction travels this quick, keeping your clients pleased is more important than ever.

57% of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked just for companies with a perfect five star rating.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

The Average Review Length Has Gotten 65% Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

90 Percent Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you give them a good experience.

Source: Brightlocal

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal people prefer to comment if they had a positive experience, rather than a average or negative one.

Source: Brightlocal

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually make use of them.

Although we now know why consumer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics put clients' reviews as the most trustworthy source of recommendations. Online reviews generally bring the same weight as advice from family and friends.

Source: Brightlocal