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64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read consumer reviews, concur that it increases their buying confidence.
Companies use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's buyers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista
83% Of Clients Do Not Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements choose to focus on clients' suggestions online.
Source: Statuslabs
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated content can do miracles in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44% boost.
Source: RevLocal
83% Of All Younger Customers Were Asked To Give A Review Recently
Of those asked, 80% of customers did post a review. In general, businesses have asked 66% of all clients to submit a review on their company.
Source: Brightlocal
74 Percent Of Regional Businesses Have At Least 1 Google Review
One review is far from enough to enhance your website's SERP ranking.
Looking at online rankings data, we found out that a business requires to have approximately 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.
With the help of other customers, you manage to select a model that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010
These days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
86% Of Consumers Would Think About Composing A Review For A Business
Your clients are your most important resource, and it's not just because of the money they invest at your business. If you give them a great experience, they will want to share it.
Source: Brightlocal