More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

USA Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US clients.

Source: Statista

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'really often'.

Source: Trust You

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management stats indicate a company's reputation does not impact just the customers. Potential team members likewise look at ratings and read reviews.

Source: Deloitte

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Typically 2 out of 3 businesses have exceptional and great rankings. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

89% Of Consumers Review A Companies Feedback To Reviews

Not only do most shoppers check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies really utilize them.

Although we now know why customer reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated material has an indisputable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out much more reviews to get a clear view of how the business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Favorable Reviews Motivate 68% Of Customers To Choose A Local Business

Since the vast bulk of consumers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83 Percent Of Clients Don't Rely On Advertising

The traditional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust advertisements select to take notice of consumers' suggestions online.

Source: Statuslabs

15% Of People Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of possible customers won't even consider working with a business they can't discover viewpoints about.

Source: Statuslabs