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77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
91% Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review stats position consumers' reviews as the most credible source of suggestions. Online reviews usually carry the exact same weight as suggestions from loved ones.
Source: Brightlocal
A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Profits
Businesses that treat clients fairly typically prosper, review websites help make sure of that.
Source: Statuslabs
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a surprisingly low number of companies really make use of them.
Although we now understand why client reviews are so effective, most businesses obviously do not.
Source: LsaInsider
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'really frequently'.
Source: Trust You
60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social media. With men being twice as likely to be affected than ladies.
Reviews and ranking data show people value the viewpoint of peers more than any other content.
Source: Collective Bias
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
15 Percent Of Consumers Don't Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15 percent of possible clients will not even think about working with a company they can't find opinions about.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star rating is the first thing consumers see. Still, users take notice of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Generally two thirds of companies have great and outstanding scores. Only 5% of companies have a score below three stars.
Source: Brightlocal
89% Of Clients Choose To Read Reviews Using Their Smart Devices
Be it by means of an app or a mobile web browser, individuals choose to read reviews on their mobile devices.
Source: Statista
Google Accounts For 57.5% Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a remote second.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers