74% Of Local Businesses Have At A Minimum, One Google Review

One review is far from enough to enhance your site's SERP ranking.

Looking at online scores stats, we learnt that a company requires to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Consumers Could Spend 31% More With A Business That Has Great Reviews

Focus on this statistic. The more detailed other users describe your service or product, the more money you can charge and consumer review statistics show us exactly how much more.

Source: Martech Zone

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read much more reviews to get a better idea of how business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Customers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made quickly.

Online reviews are obviously convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

73 Percent Of Customers Believe Consumer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't pleased with ratings alone.

Customer reviews make the stats appear more authentic which is what the would-be clients are looking for. Practically a 3rd of customers say written reviews are the only feature that makes them believe the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

70% Of Consumers Choose To Learn About A Business By Means Of Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

89% Of Consumers Choose To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile web browser, people young and old choose to read reviews on their phones.

Source: Statista

77% Of Customers Would Undoubtedly Submit A Review If They Were Asked

More than a 35% would do it to educate others about their customer encounter and 24% would likely direct their review to the business itself.

Over a 26% would want to post a review to help other individuals with their decision making process.

Source: Podium

Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

83 Percent Of Customers Do Not Trust Advertising

The conventional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads choose to pay attention to customers' recommendations online.

Source: Statuslabs