Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new automobile and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

98 Percent Of Yelp's Visitors Bought From A Business They Found On The Site

Normally, 142 million customers visit Yelp on a monthly basis. This is as good a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read client reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Generally two-thirds of businesses have outstanding and good ratings. Only 5% of businesses have a score listed below three stars.

Source: Brightlocal

83% Of All Younger Buyers Were Asked To Leave A Review Recently

Of those invited, 80% of clients did post a review. In general, businesses have asked 66% of all clients to submit a review on their business.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews All Over The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.

Source: Review Trackers

72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews

Regardless of how eye-catching your marketing is, you still need client reviews. There is no way around it. Clients are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management stats suggest a company's reputation does not affect just the consumers. Potential team members likewise look at rankings and take a look at reviews.

Source: Deloitte

90% Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

74 Percent Of Regional Businesses Have At Least 1 Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online ratings data, we found out that a company requires to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Over Half Of Shoppers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra