Google Represents 57.5% Of All Reviews Across The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic appeal of a website can only go so far.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'very frequently'.

Source: Trust You

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online scores data, we learnt that a business needs to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Reviews Posted On Twitter Can Grow Revenues By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

73 Percent Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Practically a 3rd of consumers state composed reviews are the only feature that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

89% Of Clients Want To Read Reviews On Their Cell Phones

Be it by means of an app or a mobile browser, folks prefer to read reviews on their smart phones.

Source: Statista

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

83% Of All Young Clients Were Invited To Post A Review Recently

Of those invited, 80% of clients did leave a review. Overall, businesses have actually asked 66% of all consumers to post a review on their company.

Source: Brightlocal

98% Of Yelp's Browsers Bought From A Business They Found On The Site

Normally, 142 million consumers check out Yelp each month. This is as great a time as any if you have not declared your free Yelp business page.

Source: RevLocal

Customers Might Invest 31 Percent More With A Business That Has Terrific Reviews

Take note of this fact. The more detailed other users explain your product or service, the more cash you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Communicating with your clients builds their trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are ready to spend more cash with a business.

Source: Statuslabs

77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

More Than Half Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are evidently the more vocal ones.

Source: Statista

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista