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Visitors Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Purchasing decisions are made quickly.
Online reviews are certainly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Site
Usually, 142 million customers check out Yelp each month. If you haven't declared your complimentary Yelp business page, this is as good a time as any.
Source: RevLocal
60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.
Reviews and rating statistics reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews
Communicating with your clients builds their trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.
As you may anticipate, customers who feel this way are ready to spend more money with a company.
Source: Statuslabs
89% Of Clients Choose To Read Reviews On Their Smartphones
Be it by means of an app or a mobile web browser, customers choose to read reviews on their mobile devices.
Source: Statista
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To illustrate the significance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those same customers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
83 Percent Of Clients Do Not Trust Advertising
The conventional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads pick to take note of customers' suggestions online.
Source: Statuslabs
83% Of All Younger Buyers Were Asked To Leave A Review Recently
Of those invited, 80% of clients did leave a review. In general, businesses have asked 66% of all customers to give a review on their business.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals devote more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also
We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.
Source: Capterra
Software Reviews Impact Over 98% Of All Purchasers
18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
86% Of Customers Would Think About Composing A Review For A Business
Your clients are your most important resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you give them a good experience.
Source: Brightlocal
53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's shoppers are wary and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista