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64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. Most people read a lot more reviews to get a better idea of how the business is in fact doing. Do not depend on that statistic alone.
Source: Brightlocal
74% Of Local Businesses Have At Least One Google Review
A single review is far from adequate to improve your website's SERP ranking.
Taking a look at online rankings data, we discovered that a business needs to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
70% Of Customers Choose To Find Out About A Business Via Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best way to discover the truth about a product or service.
Source: Statuslabs
USA Buyers View "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA customers.
Source: Statista
The Majority Of Clients Aged 25-34 Posted Reviews
According to Statista, the younger generations are evidently the more opinionated ones.
Source: Statista
53% Of Customers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of client reviews remain without a reaction. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
Most Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are generally ads.
Source: Martech Zone
53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista