Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies really make use of them.

Although we now understand why customer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new car and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

Online Item Reviews About A Product Can Improve Its Conversion Rate By A Whopping 270%

User review statistics show the purchase likelihood for a product with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated content has an unassailable effect on customers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat consumers fairly normally flourish, review sites help make sure of that.

Source: Statuslabs

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social media which can likewise affect our buying decisions.

According to social media reviews stats, Facebook impacts over half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to select an attorney or a doctor.

Younger people (age 18-35) are much more inclined to employ a professional based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

98 Percent Of Yelp's Visitors Bought From A Business They Found On The Website

Generally, 142 million consumers visit Yelp each month. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals devote more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get an idea of how the business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal

Reviews Shared On Twitter Can Improve Online Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo