83 Percent Of Clients Do Not Trust Advertising

The standard channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements select to take note of customers' recommendations online.

Source: Statuslabs

Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made quickly.

Online reviews are clearly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

83% Of All Young Buyers Were Asked To Give A Review Recently

Of those invited, 80% of customers did give a review. In general, companies have asked 66% of all consumers to post a review on their company.

Source: Brightlocal

77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

Reviews Posted On Twitter Can Increase Online Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

73 Percent Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with scores alone.

Client reviews make the stats appear more authentic which is what the potential consumers are searching for. Practically a third of consumers state written reviews are the only feature that makes them think the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing preferences.

According to social reviews statistics, Facebook affects more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that four out of five users are most likely to trust a local business.

Source: RevLocal

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats put consumers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the exact same weight as recommendations from loved ones.

Source: Brightlocal

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US buyers consider reviews as 'extremely influential'.

To show the significance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those very same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews

Keeping in touch with your consumers creates trust. Even something as basic as responding to their reviews and remarks can make them feel valued.

As you might anticipate, customers who feel this way are going to invest more cash with a business.

Source: Statuslabs