Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Considering that the vast bulk of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74 Percent Of Regional Companies Have At Least One Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online scores data, we discovered that a company needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If A Business Makes An Effort To Fix Issues Quickly And Effectively, 95% Of Unhappy Clients Will Return To A Company

Customers don't anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now know why client reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

A Single Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have a massive impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% increase.

Source: RevLocal

70% Of Consumers Prefer To Find Out About A Business By Means Of Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

86% Of Customers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they spend at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

US Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA clients.

Source: Statista

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of client reviews stay without a reply. That's regrettable, due to the fact that those companies are losing clients that way.

Source: Review Trackers

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new car and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users pay attention to other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

A Lot Of Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to consumer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

83 Percent Of Clients Don't Rely On Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads pick to take notice of consumers' recommendations online.

Source: Statuslabs