89% Of Customers Prefer To Read Reviews On Their Mobile Devices

Be it via an app or a mobile internet browser, people today prefer to read reviews on their smart phones.

Source: Statista

American Buyers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

When people check out reviews, they focus on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of American clients.

Source: Statista

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the general appeal of a website can only go so far when it comes to trust.

Source: Review Trackers

67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

Reviews have a massive effect on their decision when consumers have to select a solution provider.

Source: DemandGenReport

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to pick an attorney or a medical professional.

Young people (age 18-35) are much more inclined to work with a professional based on online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, buying choices are made rapidly.

Online reviews are clearly convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

60% Of Consumers Refer To Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and ranking data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

70 Percent Of Consumers Prefer To Find Out About A Business Via Reviews And Articles, Rather Than Advertisements

Ads are all well and good, however it deserves attempting a different approach too. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

Customers Could Invest 31% More With A Business That Has Great Reviews

Focus on this fact. The better other users explain your service or product, the more money you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read a lot more reviews to get a better idea of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz