60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and rating stats reveal people value the opinion of peers more than any other content.

Source: Collective Bias

Software Application Reviews Influence Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics place customers' reviews as the most reliable source of suggestions. Online reviews usually bring the same weight as suggestions from family and friends.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two-thirds of companies have excellent and outstanding ratings. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

73% Of Consumers Believe Customer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the would-be consumers are searching for. Practically a third of customers state composed reviews are the only feature that makes them think the websites' reviews are useful and appropriate.

Source: Fan and Fuel

Google Accounts For 57.5 Percent Of All Reviews Around The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

Clients Might Spend 31% More With A Business That Has Terrific Reviews

Take note of this fact. The better other users describe your services or product, the more money you can charge and consumer review statistics show us exactly how much more.

Source: Martech Zone

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a new car and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

15% Of Visitors Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of prospective clients will not even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

More Than Half Of Customers Won't Use A Company If It Has Less Than A 4 Star Score

This stat is one of lots of that highlight the value of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your customers delighted is more crucial than ever.

57 percent of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for companies with a perfect five star rating.

Source: Brightlocal