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Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Clients
24% of US shoppers consider reviews as 'exceptionally influential'.
To highlight the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those same customers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies should to be constantly asking for reviews.
Source: Statuslabs
15% Of Clients Do Not Trust Businesses With No Online Reviews
No trust suggests no interactions. 15% of possible consumers will not even consider working with a business they can't find opinions about.
Source: Statuslabs
70% Of Customers Choose To Find Out About A Business Through Posts And Reviews, Rather Than Advertisements
Ads are all well and good, however it deserves attempting a different approach also. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
Google Accounts For 57.5% Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a far-off second.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to purchase a new automobile and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.
With the help of other people, you quickly pick a model that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs
70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read much more reviews to get a clear view of how business is really doing. Do not depend upon that figure alone.
Source: Brightlocal
90% Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about very first impressions?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of consumers, who take note of the variety of reviews is presently at 46%.
Source: Brightlocal
Just 6 Percent Of Customers Don't Rely On Consumer Reviews At All
According to consumer review stats, a tremendous 19 percent of customers always trust online reviews and never a make a purchase without reading reviews.
Source: Statista
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista