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More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
The Average Review Length Has Gotten 65% Much Shorter Since 2010
Now a days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers
Google Accounts For 57.5 Percent Of All Reviews Around The Globe
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Many Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
77% Of Consumers Would Certainly Leave A Review If They Were Asked
More than a 35% would submit a review to inform others about their consumer encounter and 24% would most likely direct their review to the company itself.
Over a 26% would be willing to leave a review to assist other people with their choice making process.
Source: Podium
72% Of Clients Won't Take Action Before They Read Some Reviews
No matter how tempting your marketing is, you still need consumer reviews. There is no skirting around it. Clients are still ready to hear you out, but they trust other people more.
Source: My Testimonial Engine
Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%
User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
Reviews Posted On Twitter Can Help Boost Revenues By 6.46%
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who take note of the number of reviews is currently at 46 percent.
Source: Brightlocal
77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs