Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our buying preferences.

According to social reviews stats, Facebook affects the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that four out of five users are most likely to trust a local business.

Source: RevLocal

61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two thirds of businesses have excellent and great ratings. Only 5% of businesses have a ranking below three stars.

Source: Brightlocal

89% Of Buyers Choose To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile internet browser, people today choose to read reviews on their phones.

Source: Statista

Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.

Online reviews are certainly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'very often'.

Source: Trust You

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do miracles in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer an astonishing 44% increase.

Source: RevLocal

Most Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

Reviews Shared On Twitter Can Help Boost Online Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

The Majority Of Consumers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

83% Of Clients Don't Rely On Advertising

The conventional channels to reach customers aren't as prominent as they used to be. Most users who no longer trust advertisements pick to take notice of consumers' recommendations online.

Source: Statuslabs

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic appeal of a website can just go so far.

Source: Review Trackers

70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out much more reviews to get a clear view of how business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Since the vast bulk of consumers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

72 Percent Of Clients Won't Take Action Before They Read Some Reviews

Irrespective of how appealing your marketing is, you still need consumer reviews. There is no skirting around it. Consumers are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine