More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

American Consumers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star rating is the first thing consumers see. Still, users take note of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses actually make use of them.

Although we now understand why customer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

70% Of Consumers Prefer To Find Out About A Business Via Reviews And Articles, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new automobile and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other customers, you manage to choose a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

Google Accounts For 57.5 Percent Of All Reviews Across The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

Many Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower rating actually helps your overall score.

According to consumer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent increase.

Source: RevLocal

Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent

User review stats show the purchase possibility for an item with five reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

89% Of Clients Prefer To Read Reviews Using Their Smart Devices

Be it via an app or a mobile browser, clients prefer to read reviews on their phones.

Source: Statista

If They Were Asked, 77% Of Consumers Would Definitely Post A Review

More than a 35% would submit a review to educate others about their client encounter and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium