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More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
83% Of Clients Do Not Rely On Advertising
The standard channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements select to take notice of customers' recommendations online.
Source: Statuslabs
90% Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people state about first impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
Many Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a average or unfavorable one.
Source: Brightlocal
77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies ought to be continuously asking for reviews.
Source: Statuslabs
53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews
Online review statistics clarify that 63% of consumer reviews remain without a reply. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
74 Percent Of Local Businesses Have At A Minimum, 1 Google Review
A single review is far from enough to enhance your site's SERP ranking.
Looking at online scores data, we discovered that a company needs to have an average of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star score is the first thing consumers see. Still, users pay attention to other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
Google Represents 57.5 Percent Of All Reviews Worldwide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
95% Of Dissatisfied Consumers Will Return To A Company If A Company Deals With Issues Quickly And Efficiently
Customers don't expect you to be perfect. When things go wrong, they do expect you to remedy things. If there is absolutely nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read many more reviews to get a clear view of how the business is really doing. Don't depend on that statistic alone.
Source: Brightlocal
98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site
Typically, 142 million consumers visit Yelp on a monthly basis. This is as great a time as any if you have not claimed your complimentary Yelp business page.
Source: RevLocal