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73% Of Consumers Think Client Reviews Are More Important Than Star And Number Rankings
Online review data make it clear individuals aren't pleased with ratings alone.
Consumer reviews make the statistics appear more genuine which is what the would-be clients are looking for. Almost a third of customers say composed reviews are the only function that makes them think the websites' reviews are useful and pertinent.
Source: Fan and Fuel
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, agree that it increases their buying confidence.
Organizations use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91% Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review statistics put consumers' reviews as the most credible source of recommendations. Online reviews generally bring the same weight as suggestions from family and friends.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star score is the first thing customers see. Still, users take note of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the massive impact user scores have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, people devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's consumers are smart and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
89% Of Shoppers Choose To Read Reviews On Their Mobile Devices
Be it via an app or a mobile internet browser, consumers choose to read reviews on their smart phones.
Source: Statista
Half Of All Millennial's "Always" Check Out Online Reviews For Businesses
Younger people understand the worth of being informed. User-generated material has an unassailable influence on consumers.
If businesses think of the power of client reviews over millennials, they will realize what they've been losing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
70 Percent Of Customers Choose To Find Out About A Business By Means Of Reviews And Short Articles, Rather Than Advertisements
Ads are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of clients, who pay attention to the number of reviews is presently at 46 percent.
Source: Brightlocal