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71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews statistics, 59% used online reviews to pick a doctor or an attorney.
Younger people (age 18-35) are much more inclined to hire an expert based upon online reviews. Only 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social media which can also affect our purchasing preferences.
According to social media reviews data, Facebook affects over half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics reveal that four out of five users are most likely to rely on a local business.
Source: RevLocal
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
One-half Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals understand the value of being informed. User-generated material has an unassailable effect on customers.
If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Globally
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Earnings
Businesses that treat clients honorably normally succeed, review websites help make sure of that.
Source: Statuslabs
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Generally two-thirds of companies have outstanding and good scores. Just 5% of businesses have a score below three stars.
Source: Brightlocal
53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of client reviews stay without a reaction. That's regrettable, since those businesses are losing consumers that way.
Source: Review Trackers
Clients Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, purchasing choices are made rapidly.
Online reviews are certainly convincing, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
If A Company Makes An Effort To Fix Problems Quickly And Effectively, 95% Of Unhappy Consumers Will Go Back To A Business
Consumers don't expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there's nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
United States Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews
When people check out reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US customers.
Source: Statista
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
74 Percent Of Local Companies Have At A Minimum, One Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Looking at online scores statistics, we learnt that a company needs to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal