Many Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower score really helps your overall score.

According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

Reviews have a massive impact on their decision when clients have to choose a solution provider.

Source: DemandGenReport

82 Percent Of Customers Check Out Review Websites Since They Want To Buy A Service Or A Product And Want To Get The Truth About Business Product Or Services.

Users come because they have actually already formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

89% Of Shoppers Like To Read Reviews Using Their Smartphones

Be it via an app or a mobile web browser, people young and old prefer to read reviews on their mobile devices.

Source: Statista

70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out much more reviews to get an idea of how the business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site

Generally, 142 million customers check out Yelp every month. If you have not claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people know the worth of being informed. User-generated material has an unassailable impact on customers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do wonders in terms of conversions.

A single review can have a massive impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the general popularity of a site can only presume when it pertains to trust.

Source: Review Trackers

A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat customers honorably typically succeed, review sites help make sure of that.

Source: Statuslabs