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One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals understand the value of being informed. User-generated content has an indisputable effect on consumers.
They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Data reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Google Represents 57.5% Of All Reviews Around The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read client reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Average Review Length Has Become 65% Much Shorter Since 2010
Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people read a lot more reviews to get a better idea of how business is in fact doing. Don't depend on that fact alone.
Source: Brightlocal
15% Of Customers Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15% of possible clients won't even think about doing business with a business they can't discover opinions about.
Source: Statuslabs
73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear individuals aren't satisfied with scores alone.
Client reviews make the stats appear more authentic which is what the potential customers are looking for. Nearly a third of consumers say written reviews are the only feature that makes them think the websites' reviews are relevant and helpful.
Source: Fan and Fuel
89% Of Shoppers Choose To Read Reviews Using Their Mobile Phones
Be it via an app or a mobile web browser, clients choose to read reviews on their smart phones.
Source: Statista
Buyers Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Buying choices are made rapidly.
Online reviews are certainly persuasive, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
Just 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of businesses actually utilize them.
Although we now understand why customer reviews are so powerful, most businesses apparently do not.
Source: LsaInsider
Reviews Published On Twitter Can Increase Revenues By 6.46%
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo