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A Lot Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, rather than a average or negative one.
Source: Brightlocal
83% Of All Young Shoppers Were Asked To Leave A Review Recently
Of those invited, 80% of clients did submit a review. In general, companies have actually asked 66% of all consumers to post a review on their business.
Source: Brightlocal
83% Of Customers Do Not Trust Advertising
The conventional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust advertisements choose to take notice of clients' suggestions online.
Source: Statuslabs
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well
We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
More Than Half Of Consumers Aged 25-34 Submitted Reviews
According to Statista, the younger generations are purportedly the more vocal ones.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews
Online review statistics reveal that 63% of client reviews go on without a response. That's regrettable, since those businesses are losing consumers that way.
Source: Review Trackers
61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Overall two-thirds of businesses have excellent and outstanding ratings. Only 5% of companies have a score listed below three stars.
Source: Brightlocal
70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read a lot more reviews to get a clear view of how business is really doing. Don't depend upon that fact alone.
Source: Brightlocal
91% Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review stats put consumers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the very same weight as advice from loved ones.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.
Today's shoppers are wary and want the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista