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73% Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Ratings
Online review stats make it clear individuals aren't satisfied with ratings alone.
Client reviews make the statistics appear more authentic which is what the would-be consumers are searching for. Practically a 3rd of consumers state composed reviews are the only feature that makes them think the sites' reviews are pertinent and helpful.
Source: Fan and Fuel
72 Percent Of Clients Won't Take Action Unless They Read Some Reviews
Regardless of how captivating your marketing is, you still need consumer reviews. There's no skirting around it. Consumers are still ready to hear you out, but they trust other people more.
Source: My Testimonial Engine
A Single Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated material can do wonders in regards to conversions.
A single review can have a massive effect on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44 percent boost.
Source: RevLocal
More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53% Of Consumers Expect Companies To Respond Within A Week To Unfavorable Reviews
Online review stats show that 63% of client reviews stay without a response. That's too bad, due to the fact that those companies are losing customers that way.
Source: Review Trackers
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You
30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews
Corresponding with your clients establishes trust. Even something like reacting to their reviews and comments can make them feel appreciated.
As you may expect, customers who feel this way are ready to spend more money with a business.
Source: Statuslabs
Buyers Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. Buying choices are made rapidly.
Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Picking A Solution Provider
When clients have to select a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat clients well normally succeed, review sites help make sure of that.
Source: Statuslabs
If They Were Asked, 77% Of Customers Would Most Likely Give A Review
More than a 35% would post a review to educate others about their customer experience and 24% would most likely direct their review to the company itself.
Over a 26% would be willing to leave a review to assist other individuals with their choice making process.
Source: Podium
77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs