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90% Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals say about first impressions?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone
83 Percent Of Clients Do Not Rely On Advertising
The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements pick to take notice of consumers' suggestions online.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star rating is the first thing customers see. Still, users focus on other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.
Source: Statista
The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers
The Majority Of Shoppers Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.
Source: Statista
89% Of Individuals Want To Read Reviews On Their Smartphones
Be it by means of an app or a mobile web browser, clients choose to read reviews on their mobile devices.
Source: Statista
91% Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review stats position clients' reviews as the most reliable source of suggestions. Online reviews normally carry the very same weight as advice from friends and family.
Source: Brightlocal
Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Google Represents 57.5% Of All Reviews Throughout The World
Google is in the lead here, followed by Facebook as a remote second.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% used online reviews to pick a doctor or an attorney.
Younger people (age 18-35) are even more likely to hire a professional based on online reviews. Just 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
72 Percent Of Clients Won't Take Action Before They Read Some Reviews
No matter how tempting your marketing is, you still need customer reviews. There is no other way around it. Consumers are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
If A Company Takes Care Of Issues Quickly And Efficiently, 95% Of Disappointed Clients Will Go Back To A Business
Clients don't anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there's nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
Only 6 Percent Of Consumers Don't Rely On Client Reviews At All
According to customer review stats, a massive 19 percent of consumers always rely on online reviews and never ever a make a purchase without reading reviews initially.
Source: Statista