Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

US Consumers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various elements of the shopping experience when people read reviews. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

If A Business Manages To Fix Issues Rapidly And Efficiently, 95% Of Dissatisfied Consumers Will Go Back To A Company

Clients do not expect you to be perfect. They do expect you to resolve things when they go wrong. If there is nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

82% Of Customers Visit Review Sites Because They Wish To Acquire A Service Or An Item And Want To Get The Truth About The Businesses Product Or Services.

Review websites are locations that customers go to get the facts about a product, service or business . Due to the fact that they have already formed a buying decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

89% Of Customers Read A Companies Reactions To Reviews

Not only do the majority of customers check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read a lot more reviews to get a better idea of how business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read client reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase probability for an item with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

One-half Of All Millennial's "Always" Read Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated content has an unassailable effect on consumers.

If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

More Than Half Of People Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are obviously the more vocal ones.

Source: Statista

53% Of Customers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of customer reviews remain without a reply. That's too bad, because those businesses are losing clients that way.

Source: Review Trackers

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Since the large bulk of customers read reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat consumers fairly usually succeed, review websites help make sure of that.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews

Keeping in touch with your clients builds their trust. Even something like responding to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are going to invest more money with a business.

Source: Statuslabs