USA Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various elements of the shopping experience when people read reviews. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US customers.

Source: Statista

The Typical Review Length Has Become 65% Much Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet from twitter.

Source: Review Trackers

A Lot Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read client reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Majority Of Consumers Won't Use A Business If It Has Less Than A 4 Star Ranking

This stat is one of numerous that show the value of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your customers happy is more important than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with a best five star score.

Source: Brightlocal

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review statistics reveal the basic popularity of a site can just presume when it comes to trust.

Source: Review Trackers

83 Percent Of Clients Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements pick to focus on clients' suggestions online.

Source: Statuslabs

91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most credible source of recommendations. Online reviews typically carry the very same weight as guidance from family and friends.

Source: Brightlocal

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Generally, 142 million consumers go to Yelp monthly. This is as good a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Just 6% Of Customers Don't Rely On Client Reviews At All

According to consumer review statistics, a massive 19% of customers constantly rely on online reviews and never ever a make a purchase without checking out reviews initially.

Source: Statista

Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated material has an unassailable effect on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Customers Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Pay attention to this fact. The more detailed other users explain your product or service, the more money you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone