64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management stats show a business's reputation does not impact just the customers. Potential team members also look at ratings and take a look at reviews.

Source: Deloitte

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an indisputable effect on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of client reviews go on without a reaction. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

83% Of Consumers Do Not Rely On Advertising

The standard channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust advertisements select to pay attention to customers' suggestions online.

Source: Statuslabs

89% Of Consumers Browse A Companies Replies To Reviews

Not only do many customers check out the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Generally two-thirds of companies have excellent and outstanding rankings. Just 5% of companies have a score below three stars.

Source: Brightlocal

Because They Want To Purchase A Product Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82% Of Consumers Visit Review Sites.

Users come because they have actually already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact utilize them.

Although we now understand why client reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a legal representative or a medical professional.

Younger people (age 18-35) are even more likely to hire a professional based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Because the vast majority of consumers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Clients Prefer To Read Reviews On Their Cell Phones

Be it by means of an app or a mobile web browser, clients choose to read reviews on their cell phones.

Source: Statista