Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall two thirds of businesses have good and exceptional scores. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an indisputable effect on customers.

They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Item Reviews About A Product Can Raise Its Conversion Rate By An Incredible 270 Percent

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Customers Read A Companies Reactions To Reviews

Not only do many customers read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

The Majority Of Shoppers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

As of late reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

67% Of Customers Claim Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

Reviews have a massive impact on their decision when clients have to pick a service provider.

Source: DemandGenReport

Visitors Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing decisions are made rapidly.

Online reviews are clearly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out much more reviews to get an idea of how business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

Customers Could Invest 31% More With A Business That Has Fantastic Reviews

Take note of this statistic. The more detailed other users explain your product and services, the more cash you can charge and consumer review statistics reveal to us precisely how much more.

Source: Martech Zone

98% Of Yelp's Site Visitors Bought From A Business They Found On The Site

Usually, 142 million consumers go to Yelp each month. If you have not declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies in fact make use of them.

Although we now know why client reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

Over Half Of Customers Will Not Use A Business If It Has Less Than A 4 Star Score

This stat is one of lots of that show the significance of online ratings. Now that news of customer fulfillment travels this quick, keeping your clients pleased is more important than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11 percent looked just for organizations with an ideal five star score.

Source: Brightlocal

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone