Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

89% Of Customers Want To Read Reviews On Their Smartphones

Be it through an app or a mobile web browser, clients prefer to read reviews on their mobile devices.

Source: Statista

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, agree that it increases their buying confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Customers Might Invest 31% More With A Business That Has Fantastic Reviews

Pay attention to this fact. The better other users explain your service or product, the more cash you can charge and customer review statistics reveal to us precisely just how much more.

Source: Martech Zone

If They Were Asked, 77% Of Clients Would Give A Review

More than a 35% would submit a review to inform others about their client encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their decision making process.

Source: Podium

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site

Usually, 142 million consumers visit Yelp every month. If you have not declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

No matter how alluring your marketing is, you still need consumer reviews. There's no way around it. Consumers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a doctor or a lawyer.

Younger people (age 18-35) are a lot more inclined to employ a professional based upon online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of customer reviews remain without a reply. That's regrettable, because those companies are losing customers that way.

Source: Review Trackers

83 Percent Of Consumers Don't Rely On Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads select to take note of customers' suggestions online.

Source: Statuslabs

73% Of Consumers Think Written Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the would-be consumers are trying to find. Almost a 3rd of consumers state composed reviews are the only feature that makes them think the sites' reviews are pertinent and useful.

Source: Fan and Fuel

Reviews Shared On Twitter Can Help Grow Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo