Software Reviews Influence Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Customers Could Invest 31% More With A Business That Has Terrific Reviews

Take note of this statistic. The more detailed other users explain your product and services, the more money you can charge and consumer review statistics show us exactly how much more.

Source: Martech Zone

72 Percent Of Customers Won't Take Action Before They Read Some Reviews

No matter how enticing your marketing is, you still require client reviews. There is no way around it. Customers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as suggestions from family and friends.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the huge effect user ratings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

95% Of Unhappy Clients Will Go Back To A Business If A Business Takes Care Of Problems Rapidly And Efficiently

Consumers do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there's nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

98 Percent Of Yelp's Visitors Bought From A Business They Found On The Website

Generally, 142 million customers go to Yelp monthly. If you have not declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general popularity of a website can just go so far.

Source: Review Trackers

The Majority Of Individuals Aged 25-34 Posted Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista

USA Consumers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American consumers.

Source: Statista

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new vehicle and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other consumers, you manage to pick one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

Google Represents 57.5% Of All Reviews Across The World

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get a clear view of how business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal

61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Generally 2 out of 3 businesses have excellent and great ratings. Only 5% of companies have a rating below three stars.

Source: Brightlocal

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

Nowadays reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers