Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'very often'.

Source: Trust You

73% Of Customers Think Client Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear people aren't pleased with ratings alone.

Written reviews make the stats appear more genuine which is what the would-be customers are looking for. Almost a 3rd of consumers state written reviews are the only feature that makes them believe the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies really use them.

Although we now understand why client reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to pick a medical professional or a legal representative.

Young people (age 18-35) are even more likely to hire a professional based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

83% Of Customers Do Not Trust Advertising

The traditional channels to reach customers aren't as prominent as they used to be. Most users who no longer trust ads choose to take notice of consumers' recommendations online.

Source: Statuslabs

Due To The Fact That They Want To Acquire An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Consumers Visit Review Websites.

Review sites are places that people go to get the facts about a business, service or product . Because they have actually already formed a purchase decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying decisions are made quickly.

Online reviews are clearly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Over Half Of Shoppers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are clearly the more vocal ones.

Source: Statista

A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat clients honorably normally prosper, review sites help ensure of that.

Source: Statuslabs

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. However, they recognize the massive impact user rankings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review stats prove that 63% of client reviews stay without a reaction. That's too bad, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

Customers Could Invest 31% More With A Business That Has Great Reviews

Take notice of this statistic. The better other users explain your product and services, the more money you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Since the huge majority of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal