Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same clients are also willing to accept slower shipping times for such products.

Source: Turntonetworks

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats position consumers' reviews as the most credible source of suggestions. Online reviews usually bring the same weight as guidance from friends and family.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Customers Would Most Likely Submit A Review If They Were Asked

More than a 35% would do it to inform others about their consumer experience and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to give a review to help other people with their decision making process.

Source: Podium

If A Business Deals With Problems Rapidly And Efficiently, 95% Of Unsatisfied Clients Will Go Back To A Company

Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online scores stats, we learnt that a business requires to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users take note of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our buying decisions.

According to social reviews stats, Facebook affects more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics reveal that 4 out of five users are more likely to trust a local business.

Source: RevLocal

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated material has an unassailable effect on customers.

They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new automobile and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you manage to decide on one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.

Source: Review Trackers

70% Of Customers Prefer To Discover A Business Through Reviews And Short Articles, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

Reviews Shared On Twitter Can Improve Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo