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When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor
Data reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Clients Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Therefore, purchasing decisions are made quickly.
Online reviews are certainly convincing, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
89% Of Consumers Browse A Companies Feedback To Reviews
Not only do a lot of clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
Customers Could Spend 31 Percent More With A Business That Has Terrific Reviews
Take notice of this fact. The better other users describe your service or product, the more money you can charge and customer review stats reveal to us precisely how much more.
Source: Martech Zone
67% Of Consumers Say Reviews Are A "Very Important" Factor When Picking A Service Provider
When consumers have to select a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
Negative Reviews Can Increase Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270%
User review statistics reveal the purchase probability for a product with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
The Majority Of Clients Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are seemingly the more opinionated ones.
Source: Statista
74 Percent Of Local Companies Have At A Minimum, One Google Review
One review is far from enough to enhance your website's SERP ranking.
Taking a look at online rankings statistics, we learnt that a company needs to have a minimum of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
83% Of All Young Buyers Were Invited To Post A Review Recently
Of those asked, 80% of clients did give a review. Overall, companies have asked 66% of all customers to submit a review on their company.
Source: Brightlocal
Half Of All Millennial's "Always" Read Online Reviews For Businesses
Younger people know the worth of being informed. User-generated content has an unassailable effect on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
91% Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review statistics put clients' reviews as the most reliable source of recommendations. Online reviews usually bring the same weight as guidance from friends and family.
Source: Brightlocal
15% Of Customers Don't Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15 percent of prospective clients won't even consider working with a company they can't find opinions about.
Source: Statuslabs
77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies ought to be continuously asking for reviews.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's consumers are wary and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
American Shoppers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews
When individuals read reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US consumers.
Source: Statista