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Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally ads.
Source: Martech Zone
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Typically two-thirds of companies have excellent and outstanding scores. Only 5% of businesses have a rating listed below three stars.
Source: Brightlocal
15% Of Buyers Do Not Trust Businesses With No Online Reviews
No trust means no interactions. 15 percent of prospective customers won't even consider doing business with a company they can't discover opinions about.
Source: Statuslabs
90 Percent Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about first impressions?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
86% Of Consumers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you offer them an excellent experience.
Source: Brightlocal
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the general appeal of a website can only presume when it pertains to trust.
Source: Review Trackers
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Since the large bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated content has an unassailable influence on customers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
74 Percent Of Regional Businesses Have At Least One Google Review
One review is far from sufficient to improve your site's SERP ranking.
Looking at online ratings stats, we learnt that a business requires to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a remote second.
These the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider
When clients need to choose a solution provider, reviews have a huge influence on their decision.
Source: DemandGenReport