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Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
67% Of Consumers Admit Reviews Are A "Very Important" Factor When Choosing A Solution Provider
Reviews have a massive impact on their decision when consumers have to select a service provider.
Source: DemandGenReport
60 Percent Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected considerably by blogs and reviews on social media. With men being twice as likely to be affected than women.
Reviews and rating stats show people value the viewpoint of peers more than any other material.
Source: Collective Bias
89% Of Clients Review A Companies Replies To Reviews
Not only do a lot of clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Customers Might Invest 31% More With A Business That Has Great Reviews
Pay attention to this fact. The better other users explain your product or service, the more money you can charge and customer review statistics show us exactly how much more.
Source: Martech Zone
83% Of Clients Don't Trust Advertising
The conventional channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust ads choose to take note of clients' recommendations online.
Source: Statuslabs
US Buyers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on various elements of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA clients.
Source: Statista
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of customers, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal
74 Percent Of Local Companies Have At Least One Google Review
One review is far from adequate to enhance your website's SERP ranking.
Taking a look at online rankings statistics, we found out that a company needs to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise affect our purchasing preferences.
According to social media reviews statistics, Facebook impacts more than half of users' purchase decisions.
Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Generally two-thirds of businesses have outstanding and awesome rankings. Just 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Worldwide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers