52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some negative reviews.

Source: Capterra

United States Shoppers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When people read reviews, they concentrate on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the general appeal of a site can just go so far when it concerns trust.

Source: Review Trackers

The Typical Review Length Has Gotten 65% Shorter Since 2010

As of late reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and rating statistics show individuals value the opinion of peers more than any other material.

Source: Collective Bias

61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Overall two-thirds of companies have excellent and awesome ratings. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses really make use of them.

Although we now know why customer reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

95% Of Disappointed Customers Will Go Back To A Business If A Business Makes An Effort To Fix Problems Quickly And Effectively

Consumers don't anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there's nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you quickly pick a model that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews

Regardless of how eye-catching your marketing is, you still need consumer reviews. There is no way around it. Customers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Customers Could Invest 31 Percent More With A Business That Has Fantastic Reviews

Take notice of this fact. The more detailed other users describe your product and services, the more cash you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

Favorable Reviews Encourage 68% Of Consumers To Use A Local Business

Given that the large majority of consumers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista