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Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US shoppers consider reviews as 'very influential'.
To show the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same clients are also happy to accept slower shipping times for such items.
Source: Turntonetworks
70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read many more reviews to get an idea of how the business is actually doing. Do not depend on that fact alone.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to choose a medical professional or a legal representative.
Younger people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Only 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise affect our purchasing decisions.
According to social media reviews data, Facebook affects the majority of users' purchase choices.
Facebook reviews stats expose that 4 out of five users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
63.6% Of Customers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review stats show the basic popularity of a website can only presume when it comes to trust.
Source: Review Trackers
70 Percent Of Consumers Choose To Learn About A Business By Means Of Reviews And Articles, Rather Than Advertisements
Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the best method to discover the truth about a service or product.
Source: Statuslabs
89% Of Consumers Review A Companies Replies To Reviews
Not only do most individuals read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you wish to buy a new automobile and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.
With the help of other consumers, you quickly pick a model that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Customers Might Spend 31% More With A Business That Has Terrific Reviews
Focus on this statistic. The better other users explain your product and services, the more money you can charge and customer review statistics reveal to us precisely just how much more.
Source: Martech Zone