70% Of Customers Choose To Discover A Business Through Short Articles And Reviews, Rather Than Ads

Ads are all well and good, but it's worth trying a different approach as well. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

US Shoppers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

When individuals read reviews, they focus on various aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated material has an indisputable effect on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

89% Of Buyers Prefer To Read Reviews On Their Smart Devices

Be it through an app or a mobile internet browser, people young and old choose to read reviews on their phones.

Source: Statista

49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

95% Of Disappointed Clients Will Return To A Business If A Business Deals With Problems Rapidly And Effectively

Consumers don't anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize A Company

This stat is one of many that show the value of online ratings. Now that news of client fulfillment travels this fast, keeping your customers pleased is more vital than ever.

57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for organizations with an ideal five star score.

Source: Brightlocal

89% Of Clients Review A Companies Feedback To Reviews

Not only do the majority of individuals check out the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

A Solitary Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated content can do wonders in regards to conversions.

A single review can have a huge effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44% boost.

Source: RevLocal

73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the statistics appear more authentic which is what the potential clients are searching for. Practically a 3rd of consumers say written reviews are the only function that makes them believe the websites' reviews are useful and pertinent.

Source: Fan and Fuel

Reviews Shared On Twitter Can Help Increase Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new car and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs